http://www.juliannagoodwin.com Julianna Goodwin Thu, 28 Jul 2011 17:04:05 +0000 http://www.juliannagoodwin.com en http://juliannagoodwin.com/sophistication http://juliannagoodwin.com/following/juliannagoodwin.com/sophistication Thu, 28 Jul 2011 17:04:05 +0000 Julianna Goodwin 1714032 Rolex Skincare <img src="http://payload.cargocollective.com/1/4/130106/1714032/IMG_9594.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/4/130106/1714032/IMG_9594_o.jpg" data-mid="8950327" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1714032/IMG_1120.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/4/130106/1714032/IMG_1120_o.jpg" data-mid="8950323" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1714032/close-clock.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/4/130106/1714032/close-clock_o.jpg" data-mid="8950322" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1714032/rolex-clock.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/4/130106/1714032/rolex-clock_o.jpg" data-mid="8950328" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1714032/IMG_1147.jpg" width="303" height="400" width_o="303" height_o="400" src_o="http://payload.cargocollective.com/1/4/130106/1714032/IMG_1147_o.jpg" data-mid="8950324" border="0" align="left"/> OBJECTIVEThe objective was to create a new line of skin care products and in-store display for a company that already exists but is currently not offering these products in the market today. SOLUTIONThe Rolex brand currently offers high end, luxury watches. This brand would be per fect for a skin care product line. The elegance and high end feeling reflects the Rolex brand. http://juliannagoodwin.com/innovative http://juliannagoodwin.com/following/juliannagoodwin.com/innovative Thu, 28 Jul 2011 17:04:03 +0000 Julianna Goodwin 1789357 Seeing is Believing <img src="http://payload.cargocollective.com/1/4/130106/1789357/seeing1.jpg" width="670" height="446" width_o="672" height_o="448" src_o="http://payload.cargocollective.com/1/4/130106/1789357/seeing1_o.jpg" data-mid="9053906" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789357/seeing2.jpg" width="670" height="446" width_o="672" height_o="448" src_o="http://payload.cargocollective.com/1/4/130106/1789357/seeing2_o.jpg" data-mid="9053907" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789357/Print2_chalk.jpg" width="670" height="506" width_o="670" height_o="506" src_o="http://payload.cargocollective.com/1/4/130106/1789357/Print2_chalk_o.jpg" data-mid="8976717" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789357/Print2_intro.jpg" width="670" height="506" width_o="670" height_o="506" src_o="http://payload.cargocollective.com/1/4/130106/1789357/Print2_intro_o.jpg" data-mid="8976719" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789357/Print2_intro2.jpg" width="670" height="506" width_o="670" height_o="506" src_o="http://payload.cargocollective.com/1/4/130106/1789357/Print2_intro2_o.jpg" data-mid="8976720" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789357/seeing3.jpg" width="670" height="232" width_o="672" height_o="233" src_o="http://payload.cargocollective.com/1/4/130106/1789357/seeing3_o.jpg" data-mid="9053908" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789357/seeing4.jpg" width="432" height="280" width_o="432" height_o="280" src_o="http://payload.cargocollective.com/1/4/130106/1789357/seeing4_o.jpg" data-mid="9053909" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789357/Untitled-2.jpg" width="445" height="405" width_o="445" height_o="405" src_o="http://payload.cargocollective.com/1/4/130106/1789357/Untitled-2_o.jpg" data-mid="9053911" border="0" align="left"/> OBJECTIVEThe objective is to redesign a product that could find a better way to be sustainable either by form, function or life cycle of the product. SOLUTIONThe Verso brand comes from the word “versatile” to represent a new universal contact lens that features a semi-transparent grid in the center of the lens. The grid adjusts to a consumer’s prescription based on a programmed computer system that links up to a computer chip located in the lens. The advantages of Verso lens are the following: the consumer is only using one pair of contact lenses throughout the year, one universal pair of lenses is being produced which reduces costs and material waste in production by not creating multiple lens throughout the year, and the consumer gets their customized prescription within a short amount of time. http://juliannagoodwin.com/colorful http://juliannagoodwin.com/following/juliannagoodwin.com/colorful Thu, 28 Jul 2011 17:04:02 +0000 Julianna Goodwin 1789358 The Urban Forest Project <img src="http://payload.cargocollective.com/1/4/130106/1789358/urbanweb.jpg" width="670" height="936" width_o="2048" height_o="2861" src_o="http://payload.cargocollective.com/1/4/130106/1789358/urbanweb_o.jpg" data-mid="12297554" border="0" align="left"/> OBJECTIVEThe objective was to create a powerful visual statement for The Urban Forest Project. The project consists of conveying a message about the environment using the form of a tree or a metaphor for a tree. SOLUTIONThe design focuses around the beauty of stained glass. Stained glass gives off a wonderful range of colors, as do trees. Without trees there would be no color to our beautiful city and environment we live in today. http://juliannagoodwin.com/powerful http://juliannagoodwin.com/following/juliannagoodwin.com/powerful Thu, 28 Jul 2011 17:04:01 +0000 Julianna Goodwin 1789359 Craftsman Bath & Body <img src="http://payload.cargocollective.com/1/4/130106/1789359/group-tools.jpg" width="670" height="383" width_o="670" height_o="383" src_o="http://payload.cargocollective.com/1/4/130106/1789359/group-tools_o.jpg" data-mid="8975431" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789359/group3.jpg" width="670" height="444" width_o="670" height_o="444" src_o="http://payload.cargocollective.com/1/4/130106/1789359/group3_o.jpg" data-mid="8975432" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789359/craftsmannewgroup.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload.cargocollective.com/1/4/130106/1789359/craftsmannewgroup_o.jpg" data-mid="8975429" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789359/shampoo-craft.jpg" width="206" height="400" width_o="206" height_o="400" src_o="http://payload.cargocollective.com/1/4/130106/1789359/shampoo-craft_o.jpg" data-mid="8975435" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789359/IMG_9111.jpg" width="241" height="400" width_o="241" height_o="400" src_o="http://payload.cargocollective.com/1/4/130106/1789359/IMG_9111_o.jpg" data-mid="8975434" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789359/bottlesNEW.jpg" width="670" height="345" width_o="670" height_o="345" src_o="http://payload.cargocollective.com/1/4/130106/1789359/bottlesNEW_o.jpg" data-mid="8975427" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/130106/1789359/gel.jpg" width="670" height="467" width_o="670" height_o="467" src_o="http://payload.cargocollective.com/1/4/130106/1789359/gel_o.jpg" data-mid="8977680" border="0" align="left"/> OBJECTIVETo design a line of men’s bath and body products for a company that already exists but is currently not offering these products in the market today. SOLUTIONThe Craftsman brand could offer a men’s bath and body product line. As many tools are usually numbered, so is the packaging. The consumer would know which product they are looking for based on a numbering system. This is similar to looking for a particular tool number. The naming of the products reflect the Craftsman product line. http://juliannagoodwin.com/trustworthy http://juliannagoodwin.com/following/juliannagoodwin.com/trustworthy Thu, 28 Jul 2011 17:03:59 +0000 Julianna Goodwin 1789360 AeroPrivate Label: Performance, Food, Pets <img src="http://payload.cargocollective.com/1/4/130106/1789360/Pack4-G2-223-68.jpg" width="670" height="371" width_o="670" height_o="371" src_o="http://payload.cargocollective.com/1/4/130106/1789360/Pack4-G2-223-68_o.jpg" data-mid="8975552" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/Pack4-G2-223-62.jpg" width="358" height="400" width_o="358" height_o="400" src_o="http://payload.cargocollective.com/1/4/130106/1789360/Pack4-G2-223-62_o.jpg" data-mid="8975551" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/4bottle-cleaning.jpg" width="670" height="405" width_o="670" height_o="405" src_o="http://payload.cargocollective.com/1/4/130106/1789360/4bottle-cleaning_o.jpg" data-mid="8975543" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/sponge.jpg" width="670" height="577" width_o="670" height_o="577" src_o="http://payload.cargocollective.com/1/4/130106/1789360/sponge_o.jpg" data-mid="8975568" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/Aero-Food.jpg" width="670" height="393" width_o="670" height_o="393" src_o="http://payload.cargocollective.com/1/4/130106/1789360/Aero-Food_o.jpg" data-mid="8975544" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/Pack4-G2-223-362.jpg" width="670" height="429" width_o="670" height_o="429" src_o="http://payload.cargocollective.com/1/4/130106/1789360/Pack4-G2-223-362_o.jpg" data-mid="8975554" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/pasta-back.jpg" width="670" height="668" width_o="670" height_o="668" src_o="http://payload.cargocollective.com/1/4/130106/1789360/pasta-back_o.jpg" data-mid="8975556" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/food-nuts.jpg" width="670" height="432" width_o="670" height_o="432" src_o="http://payload.cargocollective.com/1/4/130106/1789360/food-nuts_o.jpg" data-mid="8975546" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/Pack4-G2-223-383.jpg" width="670" height="426" width_o="670" height_o="426" src_o="http://payload.cargocollective.com/1/4/130106/1789360/Pack4-G2-223-383_o.jpg" data-mid="8975555" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/Pack4-G2-223-210.jpg" width="670" height="306" width_o="670" height_o="306" src_o="http://payload.cargocollective.com/1/4/130106/1789360/Pack4-G2-223-210_o.jpg" data-mid="8975553" border="0" align="left"/> House of Brands: Naked, Restore, Prep, Space, Roots <img src="http://payload.cargocollective.com/1/4/130106/1789360/naked_group.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/4/130106/1789360/naked_group_o.jpg" data-mid="8975548" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/Naked_223-130-copy.jpg" width="670" height="612" width_o="670" height_o="612" src_o="http://payload.cargocollective.com/1/4/130106/1789360/Naked_223-130-copy_o.jpg" data-mid="8975547" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/Restore_223-257.jpg" width="670" height="253" width_o="670" height_o="253" src_o="http://payload.cargocollective.com/1/4/130106/1789360/Restore_223-257_o.jpg" data-mid="8975559" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/newrestore-close.jpg" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/4/130106/1789360/newrestore-close_o.jpg" data-mid="8975550" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/Prep_57.jpg" width="670" height="364" width_o="670" height_o="364" src_o="http://payload.cargocollective.com/1/4/130106/1789360/Prep_57_o.jpg" data-mid="8975557" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/Prep_335.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/4/130106/1789360/Prep_335_o.jpg" data-mid="8975558" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/Space_149.jpg" width="670" height="430" width_o="670" height_o="430" src_o="http://payload.cargocollective.com/1/4/130106/1789360/Space_149_o.jpg" data-mid="8975565" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/Space_207.jpg" width="670" height="472" width_o="670" height_o="472" src_o="http://payload.cargocollective.com/1/4/130106/1789360/Space_207_o.jpg" data-mid="8975566" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/Roots_124.jpg" width="670" height="511" width_o="670" height_o="511" src_o="http://payload.cargocollective.com/1/4/130106/1789360/Roots_124_o.jpg" data-mid="8975561" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/Roots_393.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/4/130106/1789360/Roots_393_o.jpg" data-mid="8975562" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789360/Roots_404.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/4/130106/1789360/Roots_404_o.jpg" data-mid="8975563" border="0" align="left"/> OBJECTIVETo create a brand identity for Target’s new subsidiary store “Aero” that combines futuristic and upscale design to compete with Williams Sonoma and Crate & Barrel price levels. SOLUTIONAero promotes an active and well-balanced lifestyle by providing all natural alternatives. We recognize that being eco-conscious isn’t a trend—it‘s the future. Our products focus on being compostable, biodegradeable or made from second life products. http://juliannagoodwin.com/energetic http://juliannagoodwin.com/following/juliannagoodwin.com/energetic Thu, 28 Jul 2011 17:03:58 +0000 Julianna Goodwin 1789366 Train Tourbook <img src="http://payload.cargocollective.com/1/4/130106/1789366/cover-train.jpg" width="333" height="500" width_o="333" height_o="500" src_o="http://payload.cargocollective.com/1/4/130106/1789366/cover-train_o.jpg" data-mid="8976673" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789366/train3.jpg" width="670" height="446" width_o="672" height_o="448" src_o="http://payload.cargocollective.com/1/4/130106/1789366/train3_o.jpg" data-mid="9053753" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789366/train2.jpg" width="670" height="429" width_o="672" height_o="431" src_o="http://payload.cargocollective.com/1/4/130106/1789366/train2_o.jpg" data-mid="9053741" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789366/train-spread4.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/4/130106/1789366/train-spread4_o.jpg" data-mid="8976678" border="0" align="left"/> OBJECTIVEDesign a live performance tourbook and website. SOLUTIONTrain, a local band from San Francisco, CA, has an alternative rock music style. In order to achieve the look and feel for their current tour Save Me, San Francisco the concept of the tour book is traveling. The tour book includes newspaper clippings representing the journeys this band has gone through over the years. http://juliannagoodwin.com/destructive http://juliannagoodwin.com/following/juliannagoodwin.com/destructive Thu, 28 Jul 2011 17:03:57 +0000 Julianna Goodwin 1789369 A Hole in the Sky <img src="http://payload.cargocollective.com/1/4/130106/1789369/holesky.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/4/130106/1789369/holesky_o.jpg" data-mid="8976738" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789369/Type4-chapter1.jpg" width="670" height="506" width_o="670" height_o="506" src_o="http://payload.cargocollective.com/1/4/130106/1789369/Type4-chapter1_o.jpg" data-mid="8976742" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789369/type4.2.jpg" width="670" height="405" width_o="672" height_o="407" src_o="http://payload.cargocollective.com/1/4/130106/1789369/type4.2_o.jpg" data-mid="9053935" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789369/Type4-chapter2.2.jpg" width="670" height="506" width_o="670" height_o="506" src_o="http://payload.cargocollective.com/1/4/130106/1789369/Type4-chapter2.2_o.jpg" data-mid="8976744" border="0" align="left"/> OBJECTIVETo design a 96 page book based on one of the following themes: Survival or Network. All elements of the design must be of our own creation by taking our own photos and/or producing our own illustrations, maps, charts and graphs. SOLUTIONThe book is about tornadoes. It features on how tornadoes are formed and the intensity of these type of windstorms. The concept is the idea of invading and destruction that a tornado can accomplish. This is visually shown by having columns placed close together to create the feeling of tension similar to the feeling these storms can create. http://juliannagoodwin.com/valuable http://juliannagoodwin.com/following/juliannagoodwin.com/valuable Thu, 28 Jul 2011 17:03:56 +0000 Julianna Goodwin 1789370 Boiling Point <img src="http://payload.cargocollective.com/1/4/130106/1789370/news1.jpg" width="670" height="446" width_o="672" height_o="448" src_o="http://payload.cargocollective.com/1/4/130106/1789370/news1_o.jpg" data-mid="9053792" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789370/newletter-front.jpg" width="670" height="493" width_o="670" height_o="493" src_o="http://payload.cargocollective.com/1/4/130106/1789370/newletter-front_o.jpg" data-mid="8976703" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789370/newsletter2.jpg" width="670" height="583" width_o="670" height_o="583" src_o="http://payload.cargocollective.com/1/4/130106/1789370/newsletter2_o.jpg" data-mid="8976704" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789370/news2.jpg" width="450" height="594" width_o="450" height_o="594" src_o="http://payload.cargocollective.com/1/4/130106/1789370/news2_o.jpg" data-mid="9053793" border="0" align="left"/> OBJECTIVETo design a newsletter and poster that communicates the current state and drastic consequences of global warming. SOLUTIONThe newsletter “Boiling Point” focuses on how plastics are harming the environment. The inside poster concept makes the statement of not wanting to take a plastic bag because plastic bags will end up out living us. http://juliannagoodwin.com/loyalty http://juliannagoodwin.com/following/juliannagoodwin.com/loyalty Thu, 28 Jul 2011 17:03:55 +0000 Julianna Goodwin 1789698 Santangelo <img src="http://payload.cargocollective.com/1/4/130106/1789698/tops.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/4/130106/1789698/tops_o.jpg" data-mid="8975484" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789698/vinegar.jpg" width="670" height="389" width_o="670" height_o="389" src_o="http://payload.cargocollective.com/1/4/130106/1789698/vinegar_o.jpg" data-mid="8975485" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789698/oil-back.jpg" width="670" height="547" width_o="670" height_o="547" src_o="http://payload.cargocollective.com/1/4/130106/1789698/oil-back_o.jpg" data-mid="8975481" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789698/groupsalt.jpg" width="670" height="337" width_o="670" height_o="337" src_o="http://payload.cargocollective.com/1/4/130106/1789698/groupsalt_o.jpg" data-mid="8975479" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130106/1789698/white-salt.jpg" width="379" height="400" width_o="379" height_o="400" src_o="http://payload.cargocollective.com/1/4/130106/1789698/white-salt_o.jpg" data-mid="8975486" border="0" align="left"/> OBJECTIVETo redesign a current balsamic vinegar brand on the market today to bring the price point up to a gourmet and high end product line. SOLUTIONThe Santangelo family of Modena, Italy began their small family business producing specific balsamic vinegars suitable for every demand. This redesign reflects on their family values by incorporating an image from their past while maintaining a high end and gourmet look.